Marketing the "Great British Summer"

Marks & Spencer has changed the packaging on some of its food to reflect the season-- "Great British Summer".  I bought teacakes back in January, and this packaging is now charming its way back into my shopping basket.

Heaven in a package.  (Next to Triscuits.)

P.S.  If you don't know what teacakes are, they are a little slice of heaven.  Marshmallow on a chocolate biscuit/cookie, enrobed in chocolate.  They are individually wrapped in colorful foil, thank goodness, to slow you down.